How to Use Social Media to Promote Your Music Videos for Free

We all know that if we want to have a good amount of followers we can’t just be doing creative things all the time. We also need to put a lot of time and effort in marketing our work and that can sometimes be tricky if you don’t know where to start. Don’t worry! There are easy ways to start doing just that and they are free for everyone looking to promote themselves without spending money.

Youtube has been among us for quite a while now but getting a considerable audience has become really difficult since the Youtube celebrities have been uploading videos for a long time and competing with them can be daunting and sometimes discouraging. Just by uploading good videos isn’t enough anymore. You will need a plan to get more viewers and that’s why social media websites can be really helpful in building an audience.

Facebook has always been a place to make new friends, follow people you are interested in, maybe even get some news from it but can also be a great way to promote whatever you do. For musicians and bands this has become a big deal because you can promote your songs and reach a good amount of people that you wouldn’t have reached by putting posters on the streets. Sadly, Facebook limits the amount of people that see your posts because they also offer paid advertisements. Over time I realized that the posts regarding my music where not getting many views or likes. I realized that it was because when posting a link to Youtube, Facebook has an algorithm that recognizes where links come from and automatically restricts the amount of people seeing that post. After being frustrated trying to get more people to listen to my music, I found one trick that seems to avoid Facebook’s restriction by fooling it and it works very well. The trick consists in putting the link of whatever you are trying to promote in an Instagram photo’s description and share that photo to Facebook with the share option that Instagram offers you. Facebook then thinks you are just sharing a photo without realizing you are using it to put a link to your music. Once I tried that, my posts were getting a relatively high amount of likes. Another way to reach more people is to actually use the video function that Facebook has. When using Facebook features you are automatically reaching more people than when using links from other websites. When uploading a video with your music you can then put links to other websites or your artist/producer’s page in the description of the video without changing the amount of people seeing your post.

Another good way to promote your music videos can be to upload a little teaser as an Instagram video and telling people you are putting the link to it in your Instagram's biography. I found that many Youtube celebrities do that and it is effective and successful if you also have their audience following them on Instagram.